Overview:
After a couple of years in the bakery industry, the founder of SupreMo embarked on a humble journey with a straightforward vision: to create a bakery that catered to everyone, sharing the joy of freshly baked goods.
Their doughnuts are a delightful blend of textures: crunchy on the outside yet irresistibly soft and moist on the inside. But that’s not all—their creativity knows no bounds! They occasionally fold in fresh fruits and other delectable surprises, ensuring each bite is an adventure, with a menu that boasts a diverse array of flavours - with favourites available all year round while others change seasonally.
Challenge:
The deliverables included a logo design, company profile and menu, business cards, email signatures, letterhead, quotation and invoice, as well as social media cover images. Once these items were created, we then finished off the project exclusive merchandise and other promotional materials.
The deliverables included a logo design, company profile and menu, business cards, email signatures, letterhead, quotation and invoice, as well as social media cover images. Once these items were created, we then finished off the project exclusive merchandise and other promotional materials.
Solution:
We collaborated closely with our client to craft a fresh brand identity. Our mission? To breathe life into their vision through a beautiful, crunchy, and sophisticated branding that resonates with their unique story and extensive experience. But it didn’t stop there—our design also needed to empower them to showcase their products, recipes, and more.
Our strategic approach encompassed several key elements:
Visual Identity: We meticulously created a visual identity that would symbolize the essence of the doughnut shop. This identity would serve as the face of the brand, instantly recognizable and evocative.
Promotional Materials:
From the brand manual to business cards, letterhead, and even stylish T-shirts, we ensured consistency across all touchpoints. Each piece of promotional material was meticulously designed to reflect the brand’s ethos.
Menu and Loyalty Cards:
The heart of any food establishment lies in its menu. We crafted a menu that not only showcased the delectable offerings but also told a compelling story. Additionally, our loyalty cards rewarded patrons for their continued support, fostering a sense of community.
In the end, our design transformed the doughnut shop into more than just a place to indulge—it became a culinary haven, a canvas for creativity, and a hub for delightful experiences.
Client: Supremo Doughnuts
Technologies: Adobe Illustrator, Adobe Photoshop
Technologies: Adobe Illustrator, Adobe Photoshop
